Ringover

Explainer video showcasing Ringover's capabilities.

This ad serves as a showcase for two great features within Ringover: Power & Parallel Dialer.

Ringover had an issue with those features: they work beautifully together, but in a way that's not very easy to explain.
Their Sales team needed to make this combination as clear as possible for potential customers, as it takes out a good chunk of manual labor from the outsourcing process.

In this project, I've tried to focus on addressing the problem right away, demonstrating how the tool works and what are the possible outcomes, all using custom art direction instead of the actual UI.

Kind of like making the potential customer say 'WOW!' before knowing exactly what the path to that 'wow' looks like. That's my special power.

As a result, it became instantly clear for Ringover and its clients what the real power of their tool. Once this video has won them over, the rest of the onboarding process becomes as smooth as it can be.